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August 13, 2025by adminUncategorized

Customer returned FBM item.

Used and beat to hell. Similar to the one I sell but it’s not and enough differences to tell when side by side. Auto authorized but not refunded. Should I refund then file A-Z or what? The item she returned is not sellable.

submitted by /u/Fineeverythingisfine
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August 13, 2025by adminUncategorized

Customer returned FBM item.

Used and beat to hell. Similar to the one I sell but it’s not and enough differences to tell when side by side. Auto authorized but not refunded. Should I refund then file A-Z or what? The item she returned is not sellable.

submitted by /u/Fineeverythingisfine
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August 13, 2025by adminUncategorized

Impossible to get brand approval

Hello, I’m a new seller. I’ve been trying to get brand approval for over than a month. I’ve contacted over a dozen brands. I’ve their authorized distributors account all setup and ready to go but brands themselves aren’t giving direct approval. Every email that I’ve received has said the following: “Please be advised that this email does not authorize Amazon vendors to purchase & re-sell our products online, even if they are purchased through distribution channels. We are not authorizing any Amazon re-sellers at this time.” This has been nothing but disappointing. I don’t want to list products without direct approval cuz I dont want them complaining later on and Amz to suspend my account. I feel like half of Amz sellers are selling without approval and will get suspend or worse any day Amz wants to.

Am I overthinking too much on brand approval? How are you guys getting brand approval?

submitted by /u/new__rice
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August 13, 2025by adminUncategorized

Impossible to get brand approval

Hello, I’m a new seller. I’ve been trying to get brand approval for over than a month. I’ve contacted over a dozen brands. I’ve their authorized distributors account all setup and ready to go but brands themselves aren’t giving direct approval. Every email that I’ve received has said the following: “Please be advised that this email does not authorize Amazon vendors to purchase & re-sell our products online, even if they are purchased through distribution channels. We are not authorizing any Amazon re-sellers at this time.” This has been nothing but disappointing. I don’t want to list products without direct approval cuz I dont want them complaining later on and Amz to suspend my account. I feel like half of Amz sellers are selling without approval and will get suspend or worse any day Amz wants to.

Am I overthinking too much on brand approval? How are you guys getting brand approval?

submitted by /u/new__rice
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August 13, 2025by adminUncategorized

Incorporating a branded product into a SKU?

As an example… if I sell record players and want to improve the quality – I purchase an audio-technica cartridge (needle) and sell it attached to the record player instead of the original. Could this be a trademark violation if I list it as “includes audio-technical cardridge” I would have an invoice from an authorised distributor. And it would only make up a very small proportion of the product cost.

submitted by /u/untidy_tbone
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August 13, 2025by adminUncategorized

Incorporating a branded product into a SKU?

As an example… if I sell record players and want to improve the quality – I purchase an audio-technica cartridge (needle) and sell it attached to the record player instead of the original. Could this be a trademark violation if I list it as “includes audio-technical cardridge” I would have an invoice from an authorised distributor. And it would only make up a very small proportion of the product cost.

submitted by /u/untidy_tbone
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August 13, 2025by adminUncategorized

Amazon Back to School 2025: Repricing Tips

Back to School 2025 Repricing Tips for Amazon

Back-to-School 2025 may be wrapping up, but it’s not too late to jump in if you haven’t started selling on Amazon yet. According to the National Retail Federation (NRF), 84% of families still have at least half of their shopping list left and nearly half (47%) say they’re holding out for the best online deals.This is the perfect opportunity to launch last-minute sales. The Back-to-School shopping peak runs from Aug 5-20. Despite the common misconception that Back-to-School sales only focus on backpacks and pencils or other typical school products, sellers offering products in categories such as electronics and home goods are also seeing strong sales and rankings improvements.

In this blog, you’ll learn:

Profitable Products to Sell in 2025

Most Profitable Back-to-School Products 2025

Some Amazon sellers find their winning products by simply following what’s already selling well. If you’re new, a little data from other sellers may help. In July, Jungle Scout tracked these fastest growing ASIN categories as Back-to-School season peaked:

  • Pencil cases (+84%)
  • Backpacks (+80%)
  • Glue sticks (+80%)
  • Folders (+70%)
  • Erasers (+70%)
  • Supply kits (+68%)
  • Colored pencils (+63%)
  • Pencils (+41%)
  • Notebooks (+37%)
  • Highlighters (+37%)

NRF data shows electronics and “co-living” essentials like laptops and noise-canceling headphones are big-ticket sellers. Apparel was also a winning category, with K-12 shoppers spending $249 and $169 on shoes.

If you’re truly at a loss for what to sell, try “storefront stalking”, where you browse other sellers’ storefronts, identify their best sellers, and then use sourcing tools to find and price similar products for your portfolio.

How to Spot a Winning Back-to-School Product

When you’ve found a potential product to sell, make sure it:

  • Has an Amazon Best Sellers Rank under 200K
  • Can deliver at least 30% ROI after fees, taxes and shipping
  • Is profitability based on today’s pricing
  • Can be verified with tools like SellerAmp which also lets you reprice on-the-go with BQool.

When you integrate SellerAmp with BQool you’ll see live cost, ROI and real-time sales data from Keepa as you scan.

SellerAmp x BQool Screenshot of UI

FBA vs. FBM for Amazon Back-to-School

With shoppers rushing to finish their lists, speed matters. If your products are already in Amazon’s warehouses, stick with FBA. But if you’re sourcing now, remember that FBA inbound shipping can take 6-10 days, and sometimes longer, long enough for school to already be in session.That’s where FBM shines, you can ship as soon as an order comes in.

Amazon expert Flips4Miles suggests:

  • Offer free economy/standard shipping
  • For next-day or two-day delivery, charge $30 + $1 per pound to protect your margins

Repricing Tips to Win the Buy Box

  • For FBA sellers: Test your profit ceiling by pricing slightly above the Buy Box
  • Set strong Min/Max prices: Keep minimum prices at 30% ROI and adjust regularly to protect margins.
  • Leverage AI Sales Maximizer to clear stock quickly: Ideal for small, low-cost items like school supplies, this rule focuses on boosting sales volume over profit margin. It’s especially useful for moving high-volume or aging inventory, as well as perishable goods that need to sell fast.
  • Test new products with AI Equalizer: If you’re unsure how a new listing will perform, this mode balances sales velocity with profitability, helping you find the right price point while gathering market data.
  • Use BQool’s Price Looping once you control the Buy Box: When your position is secure (e.g., fewer than 10 sellers on the listing), enable BQool’s Price Looping to raise prices strategically up to 8x daily and maximize margins.

Back-to-School Promotion Ideas

  • Bundle related products to increase sales velocity, such as pairing notebooks with pens or water bottles with Tupperware for packed lunches.
  • If you have A+ content, highlight free shipping codes or create a Back-to-School-themed page featuring your best offers.
  • Reposition products and use keyword-rich titles like “Back-to-School Essentials” to capture seasonal search traffic.
  • Use coupons or “Buy One, Get One” deals to encourage larger basket sizes, especially for consumables like school snacks or art supplies.

Back to School Bundle Offer Example

Final Thoughts

The Amazon Back-to-School season may be winding down, but there’s still plenty of opportunity to capture sales, boost rankings, and strengthen your seller profile. By sourcing in-demand products, choosing the right fulfillment method, and using smart repricing strategies, you can stay competitive in these final weeks. Keep testing, adjusting, and monitoring your offers, the right moves now can set you up for even stronger Q4 performance.

Amazon Back to School 2025 – Frequently Asked Questions

  1. When is the Amazon Back-to-School shopping season in 2025?
    The Amazon Back to School season typically peaks from August 5 to August 20, but shoppers begin searching for deals as early as mid-July. Last-minute purchases can continue into late August.
  2. What are the best products to sell during Amazon Back-to-School?
    Top-selling categories include pencil cases, backpacks, glue sticks, folders, supply kits, colored pencils, notebooks, and highlighters. Electronics such as laptops, noise-canceling headphones, and co-living essentials also see strong demand.
  3. How can Amazon sellers price competitively during Back-to-School?
    Use an AI-powered repricer like BQool to match or beat the Buy Box while protecting your ROI. For FBA sellers, start slightly above the Buy Box to test profit ceilings. For FBM sellers, match the Buy Box and adjust frequently to stay competitive.
  4. Should I use FBA or FBM for Back-to-School sales?
    If your products are already in Amazon’s warehouse, FBA is ideal. But if you’re sourcing late in the season, FBM can help you fulfill orders faster without the inbound shipping delays to Amazon.
  5. How can I promote my Amazon Back-to-School listings?
    Create bundled offers (e.g., notebooks + pens) and use A+ Content to highlight promotions or free shipping codes. Include “Back-to-School” in product titles and descriptions to improve search visibility.
  6. How can I win the Buy Box during Back-to-School season?
    Maintain competitive pricing, keep your seller metrics strong, and use repricing rules that respond to real-time market changes. Features like BQool’s Price Looping can increase prices strategically to maximize margins once you control the Buy Box.

The post Amazon Back to School 2025: Repricing Tips appeared first on BQool Blog.

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August 12, 2025by adminUncategorized

Freaking out about business move MA to OR

  • Amazon Seller since 2016 – navigated everything they threw at me including liability insurance
  • Moved from MA to OR and started new LLC formation with Legal Zoom – they are getting me a new EIN and I am severing all ties with Commonwealth of MA
  • I’m nervous to have new S Corp name, should I try and get the same name in OR that I had in MA? AM generally does not like changes
  • Anyone have any wisdom around this?
  • Am I worried over nothing, just make updates and life goes on with out incident?
  • I was gonna wait till Q1 becasue I am terrified to get shut down just as Q4 gets rolling but my MA insurance expires end of Sept
  • THANK YOU

submitted by /u/Nick98368
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August 12, 2025by adminUncategorized

Freaking out about business move MA to OR

  • Amazon Seller since 2016 – navigated everything they threw at me including liability insurance
  • Moved from MA to OR and started new LLC formation with Legal Zoom – they are getting me a new EIN and I am severing all ties with Commonwealth of MA
  • I’m nervous to have new S Corp name, should I try and get the same name in OR that I had in MA? AM generally does not like changes
  • Anyone have any wisdom around this?
  • Am I worried over nothing, just make updates and life goes on with out incident?
  • I was gonna wait till Q1 becasue I am terrified to get shut down just as Q4 gets rolling but my MA insurance expires end of Sept
  • THANK YOU

submitted by /u/Nick98368
[link] [comments]

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August 12, 2025by adminUncategorized

Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact

Stop Wasting Ad Spend—Here’s How to Match Your Keywords the Right Way

If your Amazon PPC campaigns aren’t converting like you expected, the problem might not be your product—or even your ad copy. It could be your keyword match types.

Targeting the wrong shopper queries is one of the fastest ways to blow through your advertising budget. That’s why understanding how match types work is critical to getting your ads in front of the right customers at the right time.In this guide, we’ll explain the differences between broad, phrase, and exact match, when to use each, and how to use them together for smarter campaigns and better returns.

Key Takeaways

  • Keyword match types control when your Amazon ads show based on how closely a customer’s search matches your keyword.
  • Broad match casts the widest net and finds new search terms, but can attract irrelevant clicks.
  • Phrase match offers a balance between reach and targeting.
  • Exact match is the most precise, best for high-intent shoppers and conversion control.
  • Using all three types in a smart structure helps improve ACoS and ROI.
  • Tools like the Seller Labs Genius Bundle make it easier to track performance and optimize campaigns across match types.

Quick Guide

What Are Amazon Keyword Match Types?

In Amazon PPC, keyword match types tell the system how closely a shopper’s search term must align with your chosen keyword for your ad to show. Think of them like filters—each type gives you a different level of exposure and control.

There are three keyword match types available in Sponsored Products and Sponsored Brands campaigns:

  • Broad Match
  • Phrase Match
  • Exact Match

Let’s break each down.

Broad Match: Cast the Widest Net

What Is Broad Match?

Broad match gives Amazon flexibility to show your ads for variations, synonyms, and related search terms that include the words in your keyword—in any order.

Example:

  • Your Keyword: dog leash
  • Ad May Show For:
    • “leashes for dogs”
    • “dog collar and leash set”
    • “best leash for hiking with dogs”

When to Use It:

  • Launching a new product
  • Gathering keyword data
  • Testing broad appeal

Be Careful:

  • Broad match can lead to wasted spend without tight monitoring.
  • Always review your Search Term Report and set negative keywords to filter out irrelevant traffic.

Phrase Match: More Precision, Still Flexible

What Is Phrase Match?

Phrase match shows your ad only when the customer’s search term includes your exact keyword phrase in the same order, but additional words can appear before or after.

Example:

  • Your Keyword: dog leash
  • Ad May Show For:
    • “retractable dog leash”
    • “dog leash for hiking”
  • Ad Will NOT Show For:
    • “leash for dog”
    • “best leash dog”

When to Use It:

  • After collecting performance data from broad match
  • When targeting mid-funnel shoppers who know what they want
  • To balance scale with relevance

Exact Match: Total Control, Limited Reach

What Is Exact Match?

Exact match is the tightest targeting option. Your ad appears only when the search term matches your keyword exactly, or includes close variants like plurals or slight misspellings.

Example:

  • Your Keyword: dog leash
  • Ad May Show For:
    • “dog leash”
    • “dog leashes”
  • Ad Will NOT Show For:
    • “best dog leash”
    • “leash for dogs”

When to Use It:

  • Targeting high-converting keywords
  • Protecting your brand terms or niche terms
  • Optimizing ad spend efficiency

Choosing the Right Match Type: A Practical Approach

Match Type Goal
Broad Match Discover new search terms
Phrase Match Target specific phrases
Exact Match Focus on high-intent shoppers

Pro Tip: Start with broad match to uncover real customer queries, then graduate high-performing terms into exact match campaigns for maximum control.

How to Track and Optimize Keyword Performance

Understanding match types is only part of the equation. You also need the right tools to:

  • Track what terms actually convert
  • Adjust bids per match type
  • Refine negative keywords
  • Identify wasted spend

That’s where the Seller Labs Genius Bundle comes in.

It includes:

  • ✅ Ad Genius – for campaign performance and keyword tracking
  • ✅ SKU Details – to link ad data to ASIN-level profit
  • ✅ Restock App – to stay in stock when your ads start converting

🔍 Ready to stop guessing and start optimizing? Start your free trial now!

FAQs: Amazon PPC Keyword Match Types

What is the best match type for beginners?

Start with broad match to discover what people are searching. Just make sure to monitor your search terms and use negative keywords.

Should I use all match types at once?

Yes! Use the same keyword across multiple match types in separate campaigns or ad groups. This gives you bidding control and better performance insights.

Can I change match types later?

Absolutely. It’s a common strategy to promote top-performing broad match terms into phrase or exact match campaigns.

Are match types available in Sponsored Display?

No. Match types are only used in Sponsored Products and Sponsored Brands campaigns. Sponsored Display works differently and relies more on audience targeting.

Final Thoughts: Match Smarter, Not Harder

If you’re only using one match type—or using them without a clear strategy—you’re leaving money on the table. Mastering keyword match types allows you to control your exposure, reduce wasted spend, and increase your return on every ad dollar.

Want to make it easier?

Try the Seller Labs Genius Bundle and turn your match type strategy into a performance engine.

Sign Up Now – No Credit Card Required

Related Blogs You Might Like:

The post Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact appeared first on Seller Labs: Amazon Seller Software and Platform.

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