Selling Business Down the Road

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Selling Business Down the Road

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Just got Amazon choice badge. Now what?

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Just got Amazon choice badge. Now what?

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Your account does not qualify !!

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Your account does not qualify !!

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#473 – The Secret Formula Behind High-Converting Listings with Karyn Thomas

Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings.

Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of “why” from Simon Sinek’s philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic.

As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity.

In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss:

• 00:00 – Listing Optimization Strategies for Amazon Sales
• 10:08 – Key Factors in Amazon Sales Success
• 11:28 – Listing Optimization Framework
• 18:17 – The Power of Storytelling in Sales
• 22:21 – Optimizing Amazon Listings With Images
• 29:01 – Amazon Listing Optimization Strategies
• 32:09 – Video Creation for Advertising and Listings
• 35:30 – Differentiating Product Positioning for Listings
• 41:20 – Effective Amazon Listing Design Strategies
• 45:26 – Importance of Design in Amazon Sales
• 47:37 – Human Touch in E-Commerce
• 55:50 – Human Touch in AI Marketing

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Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #473 – The Secret Formula Behind High-Converting Listings with Karyn Thomas appeared first on AM/PM Podcast.

How to Qualify for Amazon Exclusives

Amazon Exclusives is a real opportunity for sellers who want to grow their business within the world’s largest eCommerce hub.

Just look at Amazon’s steady climb: retail eCommerce sales jumped from $309.48 billion in 2020 to a projected $540.29 billion by 2025. 

That kind of growth isn’t just numbers on a chart, but a sign that millions of customers are pouring into Amazon every year, searching for products they can’t find anywhere else. This hunger for uniqueness is exactly what fuels Amazon Exclusives.

 

What is Amazon Exclusives?

Amazon Exclusives is a program designed for brands with differentiated, premium products, offering them a chance to stand out, gain marketing exposure, and protect their brand identity.

Unlike standard product listings, this program gives sellers the chance to showcase unique items that aren’t widely available elsewhere. By participating, brands gain access to:

• Exclusive marketing opportunities
• Better visibility
• Enhanced brand protection tools

 

The concept works much like the Amazon Prime exclusives, which customers often see during shopping events – special products or deals reserved for Prime members only. 

In the same way, Amazon Exclusives highlights products that carry a sense of uniqueness and scarcity, positioning them as offerings customers won’t easily find outside Amazon. For instance, take a look at Funko’s Amazon Exclusives store:

Funko has a dedicated page where it markets its collectible vinyl figures under the Amazon Exclusives banner. 

Examples like the Demon Slayer Nezuko Kamado figure show how Amazon Exclusives capitalize on cultural moments. With the anime’s latest season keeping fans hooked worldwide, having a character collectible marked as an Amazon Exclusive makes it even more desirable. 

 

Benefits of Amazon Exclusives

Joining Amazon Exclusives isn’t just about attaching a shiny label to your product—it’s about unlocking resources that help your brand stand out in a crowded marketplace.

 

Enhanced Visibility and Marketing Support

Products in the program gain access to Amazon’s internal marketing channels, from targeted emails to curated storefronts. This kind of exposure puts your product in front of shoppers who might never have discovered it otherwise.

 

Stronger Brand Protection

One of the most appealing perks of Amazon Exclusives is the ability to better control your listings. With enhanced listing optimization tools and brand protections, sellers can prevent unauthorized resellers from hijacking their product pages.

 

Differentiation from Competitors

Exclusivity signals uniqueness. Shoppers browsing through Amazon are more likely to pay attention to products that carry the “exclusive” badge, because it suggests they can’t find the same version elsewhere.

 

Support for Innovation and Growth

Amazon positions this program as a way to spotlight premium or innovative products. It shares some similarities with Amazon Launchpad, which also champions up-and-coming brands. But while Launchpad is aimed at startups and newer sellers, Amazon Exclusives often appeals to established brands looking to highlight premium lines or special editions.

 

Better Customer Experience

81% of consumers need to trust a brand before buying. Exclusive products give customers more reason to trust the listing. With Amazon Exclusives, shoppers know the product comes directly from the brand, with optimized descriptions, images, and A+ content.

 

How to Qualify for Amazon Exclusives

Amazon sets a clear bar for sellers who want to enter the Amazon Exclusives program. Meeting these requirements is key to unlocking its benefits.

 

Create a Truly Differentiated Product

Amazon isn’t looking for simple tweaks like a new color or packaging change. To qualify, your item must be genuinely unique, offering:

• New features
• Innovative design
• A reformulated recipe

 

Think in terms of product differentiation that gives shoppers a real reason to buy your version instead of a competitor’s.

 

Enroll in Amazon Brand Registry

Only brand owners are eligible for Amazon Exclusives. That means registering your trademark and enrolling in the Amazon Brand Registry. Doing so proves that you control your IP and have the rights to protect your brand.

 

Meet Performance Metrics

Sellers need to maintain strong account health. While Amazon doesn’t publish unique performance requirements for the program, reliability can be proven by maintaining certain benchmarks, such as:

• Order Defect Rate below 1%,
• Cancellation Rate under 2.5%
• Consistent on-time shipments (97% or higher) 

 

These KPIs show Amazon that your business can deliver and keep customers satisfied.

 

Commit to Exclusivity Requirements

Participation means agreeing to certain exclusivity requirements. In many cases, Amazon expects you to sell those products only through its marketplace (and sometimes your own website). Listing them on other online marketplaces or allowing third-party resellers could jeopardize your eligibility.

 

Understand the Fees

Being part of the program comes with costs. Amazon charges an additional program fee (often around 5% of sales) on top of standard referral fees. Make sure you’ve calculated how this will affect your margins before applying.

 

Submit Your Application

Sellers can apply through Seller Central by providing the following:

• Details about the brand
• Product uniqueness
• Business performance

 

Once submitted, Amazon typically takes a few weeks to review. Be prepared for feedback. That said, if your product doesn’t meet the bar, you may need to adjust and reapply.

 

Drawbacks of Amazon Exclusives

Just like any other seller program, Amazon Exclusives is not without trade-offs. Here are some of the drawbacks to weigh:

 

Channel Limitations

The program comes with exclusivity requirements, which may prevent you from selling those products on other marketplaces like Walmart and Target Plus. 

While you can often still sell through your own website, limiting other sales channels could reduce overall reach and flexibility.

According to 2023 U.S. eCommerce data, Amazon commands 37.6% of the market, far ahead of Walmart and eBay.

This dominance shows why exclusivity on Amazon can be powerful, but it also highlights the trade-off, which is missing out on other platforms that still hold meaningful chunks of market share.

 

Higher Fees

Participating in the program adds an extra 5% program fee on top of Amazon’s standard referral fees. For many sellers, this means thinner margins, especially in categories where costs are already high. Running the math is essential to make sure profits don’t get eaten up.

 

Inventory and Demand Pressures

Exclusives often attract spikes in demand, especially when products align with cultural trends. That excitement can turn into risk if inventory isn’t managed carefully. 

According to 2025 data, a staggering 91% of shoppers won’t wait when an item is unavailable, and 43% will switch brands entirely. Worse, 55% of customers won’t return after experiencing two or more stockouts.

On the flip side, overestimating demand can leave sellers with excess inventory that ties up cash flow. Striking the right balance is critical; otherwise, exclusivity can quickly turn from an advantage into a liability.

 

The Lowdown

The Amazon Exclusives Program can be a powerful way to stand out in the marketplace. It rewards innovation and differentiation with marketing support, enhanced brand protection, and the credibility that comes with being labeled “exclusive.” 

But sellers must also consider the trade-offs: higher fees, stricter eligibility requirements, and the risks of depending too heavily on a single channel.

If you’re unsure whether Amazon Exclusives is the right move, or if you’d like expert guidance on scaling your brand on Amazon, AMZ Advisers can help. Schedule a call today and get assistance as you build strategies that balance visibility, profitability, and long-term growth.

 

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.

The post How to Qualify for Amazon Exclusives appeared first on AMZ Advisers.

Aggressive price drops: how do you protect your margins on Amazon?

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Aggressive price drops: how do you protect your margins on Amazon?

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