Looking for advice on getting the ball rolling properly
Hi. I recently started selling our products on Amazon after a very long-winded journey of Brand Registry and ASIN registration. We’ve sold a few units both with sponsored product ads and organically. The ads were performing daily well for a couple of weeks and it was starting to look like paid ads could be done daily cost effectively, now all of a sudden it’s become a cash furnace with no sales! Why? Also, organic sales seem to be very hard to get too. Does anyone have any good tips to get the ball rolling properly without it costing and arm and a leg?
submitted by /u/Inside-Situation3727
[link] [comments]
Looking for advice on getting the ball rolling properly
Hi. I recently started selling our products on Amazon after a very long-winded journey of Brand Registry and ASIN registration. We’ve sold a few units both with sponsored product ads and organically. The ads were performing daily well for a couple of weeks and it was starting to look like paid ads could be done daily cost effectively, now all of a sudden it’s become a cash furnace with no sales! Why? Also, organic sales seem to be very hard to get too. Does anyone have any good tips to get the ball rolling properly without it costing and arm and a leg?
submitted by /u/Inside-Situation3727
[link] [comments]
#485 – Amazon PPC Extreme Makeover Workshop
Audio version above. Video version below
Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.
We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can’t “pay your way” into a keyword if your listing can’t convert).
From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results.
In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss:
- 00:00 – Introduction
- 02:03 – Project X Account Backstory And Purpose
- 06:39 – ACoS Bid Rules And Logic
- 09:47 – Minimum Click Thresholds Recommended
- 13:36 – Keyword Harvesting Rules And Flow
- 15:24 – Keep Five Keywords Per Campaign
- 17:12 – Avoid Search Term Isolation
- 19:52 – Dayparting And Budget Scheduling Tips
- 22:33 – Placement Optimization Quick Wins
- 31:42 – Amazon Marketing Cloud Audience Targeting
- 40:04 – Sponsored Display Defense And Retargeting
- 52:22 – When To Use Product Video Ads
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #485 – Amazon PPC Extreme Makeover Workshop appeared first on AM/PM Podcast.
Sudden price increase led to more sales, coincidence or validation?
Hi everyone,
Looking for some experienced input on a pricing situation with one of my Amazon FBA listings.
I won’t mention the product name, but it’s in Kitchen & Dining. I’ve been selling this ASIN for about 1 year now.
Important background:
- For almost the entire year, the highest price I’ve ever sold at was $16.95
- My competitors are generally priced between $16 to $25
- I had my price set at $15.95 up until Jan 5
Timeline:
From Dec 30 to Jan 2, sales were almost dead, despite ads running and getting clicks. Before that, I was doing around 1 to 2 units per day. During those quiet days, ads were active but conversion just wasn’t happening.
On Jan 6, my lower price ended automatically and the listing reverted to $22.95. On the same day, my ad budget $5
Results on Jan 6:
- 47 clicks
- 5 ad orders
- 3 organic orders
- 8 total orders
- CPC around $0.30
- Total sales around $155
- 1 of those was a Business order at $17.95
What’s confusing me:
Conventional advice is to increase price gradually, but in my case the price jumped directly from $15.95 to $22.95 and sales actually increased, even though historically I never sold above $16.95.
Questions for the community:
- Does this look like real price validation or just a short spike or luck?
- Would you recommend holding $22.95 for a few days to let data stabilize, or stepping price down and laddering back up?
- Any risks with keeping a much higher price immediately after such a jump?
Would really appreciate thoughts from sellers who’ve dealt with price elasticity and post-holiday demand shifts.
Thanks.
submitted by /u/Useful-Food-7949
[link] [comments]
Sudden price increase led to more sales, coincidence or validation?
Hi everyone,
Looking for some experienced input on a pricing situation with one of my Amazon FBA listings.
I won’t mention the product name, but it’s in Kitchen & Dining. I’ve been selling this ASIN for about 1 year now.
Important background:
- For almost the entire year, the highest price I’ve ever sold at was $16.95
- My competitors are generally priced between $16 to $25
- I had my price set at $15.95 up until Jan 5
Timeline:
From Dec 30 to Jan 2, sales were almost dead, despite ads running and getting clicks. Before that, I was doing around 1 to 2 units per day. During those quiet days, ads were active but conversion just wasn’t happening.
On Jan 6, my lower price ended automatically and the listing reverted to $22.95. On the same day, my ad budget $5
Results on Jan 6:
- 47 clicks
- 5 ad orders
- 3 organic orders
- 8 total orders
- CPC around $0.30
- Total sales around $155
- 1 of those was a Business order at $17.95
What’s confusing me:
Conventional advice is to increase price gradually, but in my case the price jumped directly from $15.95 to $22.95 and sales actually increased, even though historically I never sold above $16.95.
Questions for the community:
- Does this look like real price validation or just a short spike or luck?
- Would you recommend holding $22.95 for a few days to let data stabilize, or stepping price down and laddering back up?
- Any risks with keeping a much higher price immediately after such a jump?
Would really appreciate thoughts from sellers who’ve dealt with price elasticity and post-holiday demand shifts.
Thanks.
submitted by /u/Useful-Food-7949
[link] [comments]
Currently at a crossroads decision, do I hire in-house or let a partner buy the inventory?
Hey everyone,
I’m at one of those points where I’m overthinking a decision and could use some outside perspective.
I’ve been running the numbers on hiring in-house to do this properly. A marketplace manager, someone on ads, and someone to handle logistics. When I look at the total cost and time to get everyone up to speed, it feels heavy for where we are right now.
At the same time, I keep getting approached with the model where a partner buys your inventory, becomes the seller of record, and handles a lot of the execution. On paper, it sounds like a faster way to move without building a big payroll.
What I’m stuck on is whether that actually makes life easier, or just creates a different set of headaches.
If you’ve gone down the route where someone buys your inventory, did it actually work better than hiring? Did it simplify things or just move the problems around?
submitted by /u/Fancy_Concern_744
[link] [comments]
Currently at a crossroads decision, do I hire in-house or let a partner buy the inventory?
Hey everyone,
I’m at one of those points where I’m overthinking a decision and could use some outside perspective.
I’ve been running the numbers on hiring in-house to do this properly. A marketplace manager, someone on ads, and someone to handle logistics. When I look at the total cost and time to get everyone up to speed, it feels heavy for where we are right now.
At the same time, I keep getting approached with the model where a partner buys your inventory, becomes the seller of record, and handles a lot of the execution. On paper, it sounds like a faster way to move without building a big payroll.
What I’m stuck on is whether that actually makes life easier, or just creates a different set of headaches.
If you’ve gone down the route where someone buys your inventory, did it actually work better than hiring? Did it simplify things or just move the problems around?
submitted by /u/Fancy_Concern_744
[link] [comments]
Returns processing fee just kicked in on a few ASINs. What’s the fastest way to bring return rates down?
Hey everyone,
We just had the returns processing fee hit on a couple of ASINs and I’m trying to figure out the quickest way to get return rates back under the category threshold.
I’m less interested in theory and more in what actually works in practice over the short term. Listing changes, images, A+ content, packaging, variations, anything that’s made a real difference.
For those who’ve dealt with this before, what had the biggest impact fastest?
Was it setting clearer expectations on the PDP, improving images, tightening variations, or something else?
submitted by /u/Full_Comfortable6090
[link] [comments]
Returns processing fee just kicked in on a few ASINs. What’s the fastest way to bring return rates down?
Hey everyone,
We just had the returns processing fee hit on a couple of ASINs and I’m trying to figure out the quickest way to get return rates back under the category threshold.
I’m less interested in theory and more in what actually works in practice over the short term. Listing changes, images, A+ content, packaging, variations, anything that’s made a real difference.
For those who’ve dealt with this before, what had the biggest impact fastest?
Was it setting clearer expectations on the PDP, improving images, tightening variations, or something else?
submitted by /u/Full_Comfortable6090
[link] [comments]
FBA Sales Tax Invoices do I generate myself or not?
Hey guys! Question for Amazon Seller UAE,
If I’m shipping through FBA do I have to issue my customers their sales tax invoices or does Amazon generate it on my behalf?
submitted by /u/Professional-Group40
[link] [comments]
